Case Study: Mary Kay
Learning Solution
Beauty Consultant Onboarding
Delivery Modailty
Desktop / Laptop, Mobile Tablet
Industry
Multilevel Marketing / Retail Beauty
Practice Areas
Sales and Business Management
Target Audience
Beauty Consultants
Technology
AR5 – Accelerated Design Framework
Solution Highlights
Mobile, Microlearning Portal front-end to the corporate LMS
Collaborative community and social networking based introduction with learner profile and business plan creation
Lessons on products, customer service, sales, inventory, product application, networking, and building a business
Comprehensive assessments with deep data tracking
Certification process with time-limits before lesson reset
Real Performance Change
Engagement
Levels
>
90%
Completion
Rates
>
80%
Learners
(in Millions)
>
3.5
Need
Mary Kay, a large beauty multi-level marketing company, needed a way to train beauty consultants with a large variety of needs and perceptions of success. As the sixth-largest network marketing company in the world, Mary Kay had over 3.5 million independent beauty consultants in over 35 countries with a range of needs in a training program.
With a sizeable, already existing library of video assets, Mary Kay desired a mobile, microlearning focused solution that used cutting edge technology, imagery, and engagement techniques to keep their team of consultants at the top levels of market knowledge.
Mary Kay wanted to increase the knowledge and skills of their consultants related to company culture, motivation and determination, product knowledge, sales and customer service skills, workflow (The Mary Kay Way), technology and tools, team building, and incentives.
Solution
Allen Interactions worked with the Mary Kay team to create an engaging,
intuitive online university for new beauty consultants to help them learn,
perform, and excel on a day to day basis. This online university training program provides a mobile-friendly, microlearning experience with social learning, collaboration, e-learning modules, job aids, facilitated conversations, and motivational videos.
Results
Allen Interactions developed a treasured partnership with Mary Kay resulting in many projects and awards. Using a microlearning approach for a customer driven product sales training, Allen Interactions created a truly personalized, self-paced and self-directed learning environment. This increased the sense of community and collaboration, strengthening the bond between learning and managers, significantly decreasing training times and increasing skill performance and retention.
Awards & Accolades
2016
Gold Omni Award
2016
Silver Davey Award
Microlearning Bronze Award – Training Magazine Learning Design Challenge
2017
Bronze Brandon Hall Award
Best Advance in Custom Content
Learning Journey for Performance Success at Mary Kay
“The trends of adult learning point toward the desire for more empowerment, more freedom, more flexibility, and more access to information when – and where – people want and need it. Additionally, adults are looking for untraditional learning experiences and technology is facilitating this as never before. Coupled with innovations in core business strategies within Mary Kay Inc., we had the perfect moment to create a seamless experience for the independent sales force.”
Kathryn Hunt-Siwald, Mary Kay
Manager, Sales Education Materials and Strategic Education